Mike, the Product manager of Robohelp, writes about the new company: .. combining years of expertise in Help authoring to bring this community the most powerful and flexible XML-based authoring tool possible, with a work flow that is comfortable and familiar.
MadCap® Flare™ is designed keeping Robohelp in mind. You can import your existing RoboHelp projects and the workflow is intended to be very familiar to RoboHelp users to ensure a low learning curve. Flare maintains content in pure XML for the ultimate in single-sourcing flexibility, allowing you to easily reuse and repurpose your content to virtually any format, standard, device, or platform. [Via]
And they do have a special offer for Robohelp users. MadCap Software will offer generous discounts on products and services to customers who convert from RoboHelp to MadCap Flare. Old sentiments die hard.