To my surprise, the author suggest putting Adsense or BlogAds on your blogs to generate revenue. This may be a huge embarrasment to MSN which is planning to roll out it's own adverting program soon. But is Adsense only good for lesser-known blogs ? I thought people were quitting jobs for Adsense earnings. Also, Lockergnome, NYTimes and host of other popular sites carry GoogleAds. Jeff Wuorio may need to understand blogging better.
For lesser-known blogs, services such as Google's AdSense or BlogAds enable bloggers to establish ad programs. AdSense's — which lets you select several ads that are consistent with the content of your blog — pays you based on how many readers click on the ads for further information. Even better, it's free. BlogAds, on the other hand, hooks bloggers up with would-be advertisers and levies a commission in return for any ad placements that result.